The love for coffee emerged in the late 60’s when the first coffee trees arrived in the Cerrado Mineiro region.
The entrepreneur Manuel Velloso began planting this new culture on his property in Carmo do Paranaíba, becoming the first generation of the family in this segment. His daughter, Sheyla Velloso, and her husband Marcus Heitor, inherited Manuel’s love for coffee and in 1994 they have continued his trajectory, acquiring Reserva Heitor Farm and beginning coffee cultivation in the same year.
Since then, the quest for excellence in coffee production has been incessant. Currently, the family is in the third generation in coffee production, with the participation of Mariana and Leonardo Heitor.
